The Moomzart story begins when I, Sylvia, was working long hours at a high-stress job. Carrying home a suitcase full of stress every day, I found myself spiraling into an unhealthy work-life balance.

One day, a colleague told me she relieved her stress through knitting. Initially skeptical, I thought I couldn’t spare the time for such a hobby. However, I decided to give it a try and discovered that even 15 minutes a day could make a difference. Knitting became my refuge, allowing me to disconnect and live in the present.

Unfortunately, this hobby began to strain my shoulders and back, eventually leading to tendonitis. Moreover, the knitting process was frustrating—I struggled with stitches and had to frequently consult my mother for help. Reluctantly, I put the hobby on hold.

I missed it, though, and while searching for alternatives, I stumbled upon punch needle embroidery. This technique was not only simple but also versatile, allowing me to create everything from cushions to bags, without the physical strain. Yet, finding quality materials and patterns was challenging.

That’s when the idea of entrepreneurship crossed my mind. Though I shelved it initially due to the lack of suitable materials, encouragement from a business-savvy friend and a synergistic partnership with Álex, a computer specialist and fellow entrepreneur, convinced me to take the plunge.

With renewed focus, I left my high-stress job to launch Moomzart—a business that aligns perfectly with my principles, offering premium, organic, emotionally valuable products targeted at women. This transition was met with skepticism but, as our kits gained traction, the critics turned into customers.

Crafting is a tradition, often overlooked by a patriarchal society, that has been passed down from generation to generation. Moomzart isn’t just a business; it’s a narrative about this generational transfer of knowledge. We spent a long time testing different materials and simplifying processes to offer the best kits. Today, even the skeptics are finding joy and satisfaction in punch needle crafting, just as we had hoped.